The most important element of running a successful engagement survey is making sure people have the opportunity to have their say. However, when your employees don’t have email addresses this can be challenging. Traditionally, paper surveys would be the go-to method to use for ‘offline’ employees (those without email addresses). But this can be a, timely, expensive and complicated process.
The problem with paper surveys:
- Given to the wrong employee(s)
- Edited by a colleague or manager
- Damaged in transit
- Lower response rates
- High cost to print, post and capture responses
- Longer time for results to be returned once the surveys are completed
What other option do you have to contact people without email addresses?
Kiosk mode enables people to take part in a survey by using their smart phone, tablet, laptop, PC or even an on-premise PC. All they need is internet access, the weblink and their unique access code. WorkBuzz provides the link and access codes to an organisation to share, so emails are completely taken out of the process!
In 2018 our average response rate for an online-only survey was 83%; 12% higher than those surveys which used paper surveys.
Wedge Group Galvanizing, the UK’s largest hot dip galvanizing organisation, is just one example of a WorkBuzz client who has made the switch from Paper to Kiosk mode. In 2018, using Kiosk Mode, Wedge achieved a 94% response rate with more than 800 individuals taking part.
Robin Fry, Director of HR at Wedge commented:
“Overall, we agreed to move to kiosk mode and eliminate hard paper copy survey for 4 main reasons.
1. We eliminated an administration task associated with the paper survey at each of our sites, when response forms had to be initially distributed, then gathered after completion, and posted. This was really beneficial as on a previous survey some forms got lost in this process.
2. We could receive the analysis of our results much faster as WorkBuzz were not reliant on the postal returns and had no data entry process to go through.
3. Costs were lower because WorkBuzz had no forms to print and distribute.
4. Employees completing the survey could be more confident of confidentiality, because the result was transmitted directly through to WorkBuzz, without any interference from site.”
How did Wedge move from paper surveys to kiosk mode?
“We needed to make a computer available to our shop floor employees, who carry out manual work, and do not use computers in their normal roles. That’s why we placed the computer in a private space and allowed each employee time to complete the survey. For many of those employees, they needed to be helped to access the survey, then left in private to complete and submit them. As with paper, as a manufacturing business, we still had to allow each employee time away from their normal workplace to complete the survey.”