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What is a workplace survey?
A workplace survey is a commercial tool that organisations – large or small – can use to help to improve productivity. Workplace surveys allow employees the chance to feed their thoughts and feelings about their job back to their managers and human resource teams. This gives that organisation valuable insights into what their staff members are thinking at any given time. Commonly, a workplace survey will ask questions about many different aspects of work to get a rounded picture of what the workforce thinks.
Based on unique insights from over 300 HR professionals and organisational leaders, The State of Employee Engagement 2021 report reveals HR’s biggest priorities right now, the challenges ahead for hybrid working, and uncovers the great employee engagement divide.
Why are workplace surveys important?
Whether they are focussed on just one or two areas – such as pay and conditions – or take in the full spectrum of employee thoughts and feelings about workplace culture, employee surveys provide data that senior managers can work with to make better decisions. Both qualitative and quantitative data can be collected, perhaps by freely bringing up particular problems or areas of resentment that can be addressed as well as offering feedback through scores and multi-choice options. When scores are averaged, it gives senior executives and HR managers an overall view of the state of the workforce and how much might need to change to remain competitive with other employers in the sector, for instance.
Sometimes, the importance of a workplace survey isn’t that it reveals anything surprising but that it confirms what senior managers may already suspect. However, conducting one means being able to back up commercial nous with hard data and without reliance on guesswork. When a workplace survey is conducted, it can make employees feel as though their opinions count, something that often makes them feel more content in their work. When organisational change is made following a survey, contributors will also feel they have invested in the process and be more likely to welcome alterations to structures and processes as a result. This is also helpful for any business that wants to change for the better and to take employees with it on its journey.
What can employers discover from workplace surveys?
Workplace surveys should cover all employees from those on the frontline delivering customer-facing services to those higher up in management. As such, a survey of the whole business will reveal everything decision-makers need to know about where their organisation stands at that current moment. By surveying everyone, it is possible to find out more about the true culture of a company. If senior managers only tend to deal with those around them on a day-to-day basis, then it can be hard for them to make an assessment of the true state of their organisation. A workplace survey gets around this issue by involving everyone.
Of course, workplace surveys can also be used to make discoveries in more targeted ways, too. They can be used to work out any particular issues a satellite office might be facing, potentially revealing that the workplace culture in one location doesn’t meet the brand ideals of the firm, for instance. There again, a workplace survey could be used to help understand what middle-managers are thinking and feeling, a good thing to know if there is a high turnover of employees among this group.
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What commercial advantages can workplace surveys provide?
Well-designed workplace surveys offer numerous commercial benefits. To begin with, they tend to make people feel listened to which, in turn, means they are less likely to leave for another job opportunity and need to be replaced. Where dissatisfaction is found, reasons for it can be unearthed, helping businesses to put countermeasures in place to prevent talent from heading elsewhere. A retention problem might not all be down to pay, after all.
In addition, workplace surveys help employers to make better plans. When change management decisions need to be made, having survey data to hand is helpful. It also means that precious business resources can be targeted more effectively to bring about better changes that employees and other stakeholders will sit up and take notice of. Overall, surveying a workforce means being able to improve any workplace culture and to make work more engaging, enjoyable, and fairer for everyone.
How does WorkBuzz help with workplace surveys?
WorkBuzz can help you to understand your workforce and deploy surveys in a way that will drive business growth. The WorkBuzz employee engagement platform is designed to help organisations obtain honest feedback by getting employees to share what they truly think. By using a method employees can trust, employers can gain better insight into potential issues that could be affecting productivity.
The WorkBuzz platform also helps companies to analyse and understand the data that workplace surveys produce. This helps companies to work through employee responses and then work out common themes in answers. Once employers have this information, they can make data-driven changes to enhance the employee experience and improve productivity. Find out more information about how WorkBuzz can help with employee engagement by reading some of the information on our website.
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