Guides & eBooks

Navigating the Gen Z Shift

Written by WorkBuzz | Sep 4, 2026, 9:02:45 PM

Overview

The retail sector has been hit by a shortage of talent and declining employee motivation over the last few years, but change is coming. By 2025, Gen Z will account for 27% of employees and with that comes a different outlook.

Retailers who capture the hearts and minds of Gen Z workers will unlock employee potential, minimise recruitment and retention issues and boost employee engagement.