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Free eBook

Navigating the Gen Z Shift in Retail

In the following eBook we’ll share how businesses in the retail sector can adapt to the changing workforce and boost employee engagement.

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In this eBook, we offer a guide to the Gen Z retail workforce and how you can become an employer of choice for this up-and-coming generation.

Contents
  • An in-depth profile of who Gen Z workers are and what they bring to the table.
  • Analysis of the growing generational shift and its impact on retail.
  • A breakdown of current employee challenges and innovative solutions.
  • Strategies to elevate engagement and turn these insights into action.

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Overview

The retail sector has been hit by a shortage of talent and declining employee motivation over the last few years, but change is coming. By 2025, Gen Z will account for 27% of employees and with that comes a different outlook.

Retailers who capture the hearts and minds of Gen Z workers will unlock employee potential, minimise recruitment and retention issues and boost employee engagement.

About WorkBuzz

A faster, smarter way to understand your people, uncover what matters, and act with confidence.

Clarity Without Complexity

Insight you can act on instantly — manager-ready summaries and guidance to take action faster, and feedback that leads somewhere.

Strategic by Design

From feedback to focused action. Drive your people plan, inform exec decisions, and empower managers — all from one platform.

Flexible. Built for Change.

Insight in hours, delivery your way. Launch in days, choose your level of service, and scale up or down as your needs evolve.

Human at the Core

You’re not a number — and your people aren’t either. Every account is supported by real people who know your business and help you move fast.

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The research we actually use

“WorkBuzz’s guides and research are the first thing I share with our leadership team — practical, credible and refreshingly free of jargon.”

People Director Riverside