WorkBuzz Launches New Brand Identity

As WorkBuzz passes five and a half years as a business, we are excited to unveil our new brand identity, one that more accurately represents our vision and values.

Our dedication to amplifying every employee’s voice has always been central to our mission, especially when it comes to reaching the deskless workforce. With 80% of the global workforce being deskless, and only 1% of software designed with them in mind, we knew our brand needed to reflect this priority with greater intensity and clarity.

When designing our new logo, we wanted something timeless and instantly recognizable, representing the future needs and aspirations of our clients. The ‘star’ symbolizes achievement, accomplishment, and leadership, while the peak beneath it represents the solid foundation that drives positive change.

We have also modernized the typography with a bold new orange and the introduction of Nova Blue, alongside an extended ‘Z’ which serves as a dynamic and visual reminder of our commitment to continuous innovation and progress.

Hear from WorkBuzz CMO Gary Gould and learn more about our new brand identity here.