When it comes to employee engagement, two critical elements stand above everything else: how we measure it and, most importantly, how we improve it. Without considering both, survey frequency won’t matter, and action plans will be in vain.

Bono from U2 once said, “We thought we had the answers, it was the questions we had wrong”. Regarding employee engagement, there are no right answers to wrong questions.

So, as an organization, are you asking the right questions?

As an HR leader, you are the driving force in crafting an employee engagement strategy that truly makes an impact, and engaging every employee —regardless of location — is essential. While numerous strategies and tools exist to measure engagement, the next important question is: are you measuring the right things?

With only 23% of employees actively engaged (Gallup, 2023), it's no wonder HR leaders are facing significant challenges with retention and performance and these challenges are directly impacting financial outcomes. But this has been the case for decades. Organisations have been measuring engagement and yet year-on-year we hear the same thing; that the vast majority of workers are not engaged and businesses are therefore not optimizing productivity.