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Designing an Effective Employee Value Proposition (EVP)

How to retain and attract your deskless workforce


An Employee Value Proposition (EVP) is more than a statement or slogan. It embodies your organization's core values and distinctive identity.

For deskless workers, who may be dispersed across different locations or working remotely, a strong EVP becomes even more crucial in fostering a sense of belonging and engagement. It serves as a guiding framework for attracting, retaining, and motivating talent by articulating what makes the organization unique and why employees should choose to work there.

This comprehensive eBook is packed full of helpful advice and practical tips to designing an EVP that will put your organization on the map and make you a destination employer.


  • Introduction 
  • EVP: What it is and why it matters
  • The impact of EVP on attracting and retaining talent
  • The building blocks of an effective EVP
  • Crafting your EVP strategy
  • Ways to communicate your EVP
  • The blueprint for success
  • Continuous improvement: Evolving your EVP over time

About WorkBuzz

If you’re reading this, you’re probably on the hunt for an employee engagement survey tool. So, hello!  We’re WorkBuzz and we offer simple, flexible, customisable engagement surveys that help you understand what’s driving your key people challenges – and more importantly, how you can solve them.

Your employees are Everyday Heroes, they are your difference makers. Our simple, flexible and customisable survey platform gets you closer to every single one of them.


  Gather Instant Insight

WorkBuzz is designed to get answers quickly and accurately from your employees. Powerful analytics provide the insights you need to understand what’s really happening at your organisation.

 Complete Survey Flexibility

Our fully customisable platform helps you to ask the right questions, at the right frequency, delivering the right insights to drive change.

 Anytime, Anywhere

WorkBuzz provides confidential and secure employee survey access on any device. Survey any and every type of worker, whether they’re office-based, deskless, or anything in-between.

 Real People Support

Get dedicated support from a team of real people who love what they do. On average, our customers rate us a 9.3 out of 10.

 Go Deeper

True employee listening goes deeper than feedback alone. Our People Scientists connect the dots to understand the “why” behind your survey results, bringing context and meaning to your data.