2024 has brought another tsunami of challenges and opportunities for the future of work. Organizations face continuing socio-economic uncertainty, acceleration of artificial intelligence (AI), and greater competitive intensity, all underpinned by a prolonged struggle to retain and attract talent.   

For organizations with a significant number of deskless employees, obtaining a clear understanding of what is really happening in these critical ‘Everyday Hero’ employee experiences bring their own set of challenges. But this is just the tip of the iceberg.  

Over the next five years, the power of real-world insights will become increasingly nuanced as workforce dynamics shift. The potent combination of increased age diversity and a heavy AI footprint will disproportionately affect deskless workers. Why? Of the approximately 3.32 billion workers worldwide, 81% have deskless or frontline roles. This will be more complex as five to six generations of employees are expected to work side-by-side in the next decade. So, how will organizations stay one step ahead?    

Employee insights from the real world will be the difference.  

Traditional employee listening and engagement strategies need to evolve as the impact of workforce changes is already hitting the bottom line. According to Business Leadership Today, the cost is already estimated at half a billion per year and compounding for those who don’t listen, engage, and take positive action. HR professionals now have the power to reveal real-world insights and share those insights across their organization, enabling leaders and their managers to act with clarity on the areas that matter now and proactively address potential future impact.