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The Power of AI – How text analytics can enhance your employee engagement insights

In the modern workplace, understanding employee engagement levels is critical to success. As technology continues to advance and organisations transition into the digital age, artificial intelligence (AI) is becoming an increasingly important tool for employers to gain deeper insights into employee attitudes and behaviours.

At the heart of this lies text analytics—a process that extracts valuable insights from data, including those obtained through employee engagement surveys, revolutionising the way organisations can understand and enhance employee engagement. Here’s how:

Real-time analysis

AI-powered text analytics tools use machine learning so employers can analyse huge volumes of data in real time. This can provide insights that would have been otherwise impossible to obtain with a traditional method of analysis.

Employee sentiment

Text analytics tools are able to understand the nuances of language, including emotive language and sentiment. This gives people leaders a far deeper understanding of their employees’ opinions, allowing identification of patterns.

Actionable insights

By uncovering nuanced insights and identifying emerging themes, text analytics enables people leaders to take proactive action to address employee concerns and improve the employee experience.

Cost effectiveness

Leveraging AI-driven text analysis eliminates the need for generic off-the-shelf tools, an army of data analysts, or expensive software – providing a cost-effective solution for organisations.

Automated reports

Using this tool for text analysis can automate the creation of employee engagement reports, meaning employers can spend less time and effort creating them manually. This can save both time and money for employers while allowing them to gain better insights than ever before.

Scalability and efficiency

AI-driven text analytics tools can process and analyse vast amounts of employee data quickly and accurately. This scalability allows organisations to analyse thousands of comments efficiently, saving time and effort compared to manual analysis.


Text analytics is a powerful tool that empowers employers to gain valuable insights into their workforce and make well-informed decisions based on this data. By harnessing AI-powered text analytics tools, employers can swiftly and accurately analyse extensive amounts of data, equipping them with the essential information to enhance employee satisfaction and engagement in the workplace.

You can discover the full potential of text analytics with WorkBuzz’s Plus and Premium plans. Book a demo with us today to explore the platform further using the form below.

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