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Employee engagement – A quick guide

According to the latest research from WorkBuzz, employee engagement and experience is a ‘top priority’ for 44% of the HR & business leaders surveyed. But what exactly is employee engagement? What drives it? How can you measure it? And what benefits does it bring to an organisation?

What is employee engagement?

Employee engagement is a deep rational and emotional connection to your organisation and the work you do. It’s the outcome of a great employee experience, and starts during the recruitment process – before you even turn up for your first day.


Why is employee engagement important?

Engagement unlocks the potential of each individual, their motivation, and maximises their discretionary effort. If they’re engaged enough to become advocates for your organisation, engagement can live on long after employees leave.

At WorkBuzz, we talk about Say, Stay and Strive:

  • Employees say how proud they are to be part of your organisation, and what a great place it is to work;
  • They stay for the long haul, even if a comparable opportunity comes up elsewhere;
  • And they strive to do their best work.

What are the other benefits of having engaged employees?

Employee engagement impacts almost every aspect of an organisation’s success – from retention and absenteeism, to productivity, revenue growth, and even customer satisfaction.


What happens when employee engagement is poor?

If employees aren’t feeling engaged, you lose all the benefits of good engagement. More dangerous still, you risk turning potential positives into serious negatives.


A strong employee experience and successful exit, for example, could mean an advocate for life. But flip that on its head and you’ve got a disgruntled ex-employee warning others not to join your organisation.


What drives employee engagement?

There are many factors that impact employee engagement throughout the employee lifecycle, but here are the 10 we think are most important:

  1. Leadership: Trust in the senior leadership team
  2. Growth: Opportunities for personal and professional growth
  3. Teamwork: Strength of relationship with colleagues
  4. Managers: Positive and supportive manager-employee relationships
  5. Flexible working: Arrangements that suit employees’ needs
  6. Empowerment: Level of autonomy
  7. Reward and recognition: Making employees feel appreciated
  8. Wellbeing: Prioritising employee ‘health’ factors
  9. Diversity and inclusion: Working in an inclusive environment
  10. Purpose: Alignment with your organisation’s strategy

How can you measure employee engagement?

The key to a successful employee engagement strategy is collecting and interpreting related data – and translating that into concrete actions to improve engagement and organisational performance.

The best way to measure employee engagement and experience is via regular pulse surveys, often run on a quarterly basis. By consistently asking specific questions, you can obtain a holistic view of what matters most to your workforce.

You can then make plans to tackle the issues that emerge – either organisation-wide, or on a more targeted basis – and your survey results will let you know where to focus your efforts to have the biggest impact on employee engagement.

Read more about how to measure employee engagement here. Or to learn more about employee listening with WorkBuzz – and our employee engagement platform – book a demo using the form below.


Engagement surveys for deskless employees



What our customers say...

WorkBuzz have acted as indispensable partners in our ongoing ambition to make us truly an employer of choice and a fantastic place for all our colleagues to work!

Donna Fearnley
Group HR Director
LKQ Euro Car Parts

I was really excited by WorkBuzz's ability to provide a more tailored, bespoke service – they’re hugely flexible and don’t just shoehorn off-the-shelf solutions to their clients. Loraine Thomas, Director of People and Culture

Loraine Thomas
Director of People and Culture

The flexibility of the WorkBuzz platform and its valuable insights has allowed Arbuthnot to grasp what’s important to our employees and use this information to drive initiatives to improve the employee experience.

Catriona Mackay Miller
HR Business Partner
Arbuthnot Latham

The team at WorkBuzz have been first-class. We are delighted with the outcome of the survey, the format it is presented in and how we can identify areas that can make us even better as an employer.

Richard Chatten
Senior Business Development Manager
TaxAssist Group

WorkBuzz have been so supportive and flexible in helping us get our first survey set up. Our Exec team were delighted with how quickly we received the feedback and how simple and user-friendly the tool is.

Helen Gray
Head of HR
The Royal Pharmaceutical Society

WorkBuzz's ability to build trust with our workforce to get them to share open feedback by having a clear confidentiality promise has been critical.

Loraine Thomas
Director of People and Culture

WorkBuzz has been incredibly helpful throughout the transformation of our employee listening strategy.

Catriona Mackay Miller
HR Business Partner
Arbuthnot Latham

We have been very pleased with WorkBuzz. The past 12 months have been massively challenging and the insights we have gained have helped to inform key business and people decisions.

David Wilkinson
Human Resources Director
Premier Foods

Lots of HR tech companies talk a good game, but turn out to be much less flexible in practice. WorkBuzz are an exception in the employee experience space.

Neil Hayward
Former HR Director

By really understanding why people consider leaving the business and engaging with them after the survey to discuss changes to improve these drivers, we’ve been able to improve our retention by 20%.

John Wrighthouse
Chief People Officer
Shell Energy

WorkBuzz is a simple-to-use system that gives us confidential feedback from our colleagues. After completing nine surveys, we can now track trends and discuss meaningful results within the organisation.

Sally Hilton
HR Officer
Leeds & Yorkshire Housing Association

We've had some great feedback from our people about how easy the survey was and it's already generated lots of positive discussions about what's going well and what we can change.

Larry Grady
Chief Executive
Purley Park Trust

Start your WorkBuzz journey today

Speak to a member of our team