What is employee engagement?
Employee engagement is a deep rational and emotional connection to your organisation and the work you do. It’s the outcome of a great employee experience, and starts during the recruitment process – before you even turn up for your first day.
Why is employee engagement important?
Engagement unlocks the potential of each individual, their motivation, and maximises their discretionary effort. If they’re engaged enough to become advocates for your organisation, engagement can live on long after employees leave.
At WorkBuzz, we talk about Say, Stay and Strive:
- Employees say how proud they are to be part of your organisation, and what a great place it is to work;
- They stay for the long haul, even if a comparable opportunity comes up elsewhere;
- And they strive to do their best work.
What are the other benefits of having engaged employees?
Employee engagement impacts almost every aspect of an organisation’s success – from retention and absenteeism, to productivity, revenue growth, and even customer satisfaction.
What happens when employee engagement is poor?
If employees aren’t feeling engaged, you lose all the benefits of good engagement. More dangerous still, you risk turning potential positives into serious negatives.
A strong employee experience and successful exit, for example, could mean an advocate for life. But flip that on its head and you’ve got a disgruntled ex-employee warning others not to join your organisation.