Retention Jun 16, 2022 · 2 min read

Why you shouldn’t solely focus on negative survey results

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Conducting employee surveys is an incredibly insightful method to understand what is important to your people. At the same time, it’s also very easy to put a microscope over the negative employee feedback received, and primarily focus on how this can be actioned first. Whilst it’s imperative that negative feedback is not ignored, but addressed and actioned in good time, it’s also important to pay close attention to the positive survey results received for the following reasons:

Recognition

Showing that you both hear and are listening to your employees, as well as acting on this, is vital when aiming to build a strong workforce that feels valued. We advise that you give thanks to your people for taking the time out of their day to provide their honest feedback, and for also highlighting what you as a business are doing well so that this can continue.

Benchmarking

Using the metrics from your employee satisfaction surveys, you can then compare this data with other industry-specific data to gain a good understanding of how you are performing against similar organisations. Then from this, you can look to improve upon these metrics to gain a better competitive advantage.

Building morale

If your employee survey results are positive, it’s key to share these results among your workforce to emphasise the strong culture that’s been built. Positive energy is infectious, especially if it is relayed among teams, in-turn making your workforce more engaged, motivated, and efficient. Focusing too much on your negative survey results will only do the opposite.

Attracting and retaining talent

Positive survey results and achieving external certifications, such as our 5-Star Employer Award, are great things to shout about, helping to make your business stand out in terms of positive brand exposure. This not only helps to recruit new talent, but it also helps to retain employees too.

So, where should you start? Firstly, ensure that you are asking the right questions in your survey/s that allow for positive responses. Then, ensure you emphasise what it is your business is doing right, alongside what needs to be improved, when communicating and actioning these employee survey results.

You can learn more about the key drivers for employee engagement and what to focus your questions on here.

Find out more about employee surveys with WorkBuzz

If you’re looking to implement an employee survey that will produce insightful results for both your people challenges and commendations, request a demo of the WorkBuzz platform today to discover how we can help or email: hello@workbuzz.com.

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