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WorkBuzz Webinars: Summer Series
 Employee Listening, Reimagined
With Special Guests:
Butlins.svg 

Is your employee listening strategy truly making a difference—or just ticking a box?

WorkBuzz are hosting an insight-packed webinar series exploring how the world of employee voice is changing—and what smart HR and Internal Comms leaders are doing about it.

You’ll hear from WorkBuzz experts and the brilliant team at Butlins as we cover three core topics:

✅ How AI is becoming HR’s new superpower when it comes to employee listening (and freeing up serious time) - 11th June (2pm BST) – join Rob Smith, Enterprise Account Exec and Dawn Smedley, Head of Culture 

✅ The real reason your surveys might be falling flat (and how to fix them) - 25th June (2pm BST) - join Ry Tahmassebi, Director of People Science and Dawn Smedley, Head of Culture 

✅What’s working in the real world—inside the Butlins employee listening reboot! - 16th July (2pm BST) – join Nick Searing, Head of Internal Comms at Butlins and Dawn Smedley, Head of Culture

These aren’t standalone sessions. Together, they’ll show how WorkBuzz combines smart tech + deep strategic People Science expertise to build strategies that actually work.

Let’s make employee voice mean something again!

Register to Attend

Meet Your Hosts:

Nick Searing Butlins

Nick Searing, Head of Internal Comms, Butlins

Me - Headshot

Dawn Smedley, Head of Culture, WorkBuzz 

Rob

Rob Smith, Enterprise Account Exec, WorkBuzz

Ry

Ry Tahmassebi, Director of People Science, WorkBuzz

Full Webinar Descriptions:

Webinar 1: HR’s New Superpower: AI and the Future of Employee Insight - 11th June, 14:00 (BST)

In today’s fast-paced work environment, traditional employee feedback methods just don’t cut it. HR leaders are under pressure to uncover insights faster, support busy managers, and drive consistent, meaningful change—without burning out their teams.

Join Rob Smith and Dawn Smedley for “HR’s New Superpower: AI and the Future of Employee Listening”, where we’ll explore how WorkBuzz is redefining the employee voice with next-gen AI capabilities. Discover how our platform’s AI-powered Summaries and Action Planning tools accelerate speed to insight, free up valuable HR time, and ensure your organisation speaks with one clear, confident voice.

In this session, you’ll learn how to:

  • Instantly surface the most critical feedback themes without sifting through thousands of comments
  • Save HR teams hours of manual analysis and reporting
  • Equip managers with clear, consistent insights to drive informed action
  • Upskill people leaders to have more impactful, feedback-driven conversations

If you're ready to supercharge your employee listening strategy and empower your organization from the inside out, this is the webinar you can't afford to miss.

Webinar 2: Stop Asking the Wrong Questions: How to Make Your Employee Surveys Actually Matter - 25th June, 14:00 (BST)

Is your employee survey driving real change—or just checking a box?

If your employee listening strategy isn’t driving engagement, improving retention, or strengthening culture, it’s time to ask yourself: are you asking the right questions?

In this bold and insightful session, “Stop Asking the Wrong Questions: How to Make Your Employee Surveys Actually Matter,” Ryan Tahmassebi, Director of People Science will share how to transform your surveys from a routine HR task into a powerful lever for change.

You’ll discover how to:

  • Personalize your surveys to align with your company’s strategy and team-level objectives—engaging frontline leaders in asking what really matters to their people
  • Craft actionable, meaningful questions rooted in positive intent—designed to inspire change, not just measure sentiment
  • Use simpler, behavior-based questions that help managers know exactly what to dial up or down to build stronger teams
By asking smarter questions, you unlock the insights that drive higher engagement, lower turnover, and a more connected, high-performing culture. Don’t just listen—listen with purpose.
Webinar 3: Not Just Fun and Games: How Butlins Is Transforming Employee Listening for Serious Impact - 16th July, 14:00 (BST)

Known for entertainment and unforgettable guest experiences, Butlins is now making waves behind the scenes—with a bold, people-first approach to employee listening that's delivering real results.

In this lively and insightful session, you’ll go behind the curtain with Nick Searing, Head of Internal Communications at Butlins as he shares why their listening strategy needed a reboot—and how they’re building something far more powerful than just another survey.

We’ll explore:

  • Why their old approach wasn’t cutting it—and what had to change to truly hear their people
  • What they looked for in a partner (spoiler: it wasn’t just about tech!)
  • How they’re getting leaders truly engaged—and why bringing them on the journey is critical to lasting culture change
  • The early wins they’re already seeing in engagement, trust, and action
  • Their biggest piece of advice for HR leaders ready to shake things up and start listening with purpose

Whether you're just starting your employee listening journey or ready to level up what you’re already doing, this is your chance to learn from a team that’s turning insight into impact—with a bit of Butlins magic along the way!