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Navigating the Gen Z Shift

Redefining Retail Employee Engagement


The retail sector has been hit by a shortage of talent and declining employee motivation over the last few years, but change is coming. By 2025, Gen Z will account for 27% of employees and with that comes a different outlook.

Retailers who capture the hearts and minds of Gen Z workers will unlock employee potential, minimise recruitment and retention issues and boost employee engagement.

In this eBook, we offer a guide to the Gen Z retail workforce and how you can become an employer of choice for this up-and-coming generation.


  • An in-depth profile of who Gen Z workers are and what they bring to the table.
  • Analysis of the growing generational shift and it's impact on retail.
  • A breakdown of current employee challenges and innovative solutions.
  • Strategies to elevate engagement and turn these insights into action.

About WorkBuzz

If you’re reading this, you’re probably on the hunt for an employee engagement survey tool. So, hello!  We’re WorkBuzz and we offer simple, flexible, customisable engagement surveys that help you understand what’s driving your key people challenges – and more importantly, how you can solve them.

Your employees are Everyday Heroes, they are your difference makers. Our simple, flexible and customisable survey platform gets you closer to every single one of them.


  Gather Instant Insight

WorkBuzz is designed to get answers quickly and accurately from your employees. Powerful analytics provide the insights you need to understand what’s really happening at your organisation.

 Complete Survey Flexibility

Our fully customisable platform helps you to ask the right questions, at the right frequency, delivering the right insights to drive change.

 Anytime, Anywhere

WorkBuzz provides confidential and secure employee survey access on any device. Survey any and every type of worker, whether they’re office-based, deskless, or anything in-between.

 Real People Support

Get dedicated support from a team of real people who love what they do. On average, our customers rate us a 9.3 out of 10.

 Go Deeper

True employee listening goes deeper than feedback alone. Our People Scientists connect the dots to understand the “why” behind your survey results, bringing context and meaning to your data.