The latest thinking, advice and news
Practical advice, product news and fresh HR thinking from our People Scientists and the wider WorkBuzz team.
Employee Engagement
How AI helps HR listen to deskless workers
Deskless workers make up the majority of the global workforce (comprising over 80%), yet they’re often the hardest group to reach, hear, and support. In sectors such as retail, hospitality, logistics, healthcare, and construction, employees don’t sit at desks, they don’t have regular email access and they often work across shifts or in distributed locations.
Employee Engagement
Employee listening for deskless workers: how to measure employee engagement
If you have a large population of deskless workers in your business (think retail, hospitality, engineering) you might not think that employee listening is as applicable to them. No desk, no company email address, and often little time to spare in front-line or customer-facing roles means these employees sometimes get overlooked.
Employee Engagement
How managers can communicate better with a deskless team: five examples
In WorkBuzz’s People Priorities 2026 research , we reported that employees want transparency, clarity, and openness from leaders. They want managers who genuinely understand their roles, the challenges they face, and who listen to their feedback. At the heart of all this is effective internal communication. But when it comes to deskless workers how can you ensure your comms strategy still reaches everyone equally?
Employee Engagement
Why employee engagement benchmarks for deskless workers should matter to CEOs
How many levels of employees span the gap between the CEO and front line workers? In typical organisational structures, there are likely to be five or even six layers between the leader and the company’s customer-facing employees. Given that front line employees are in a position to provide lightning quick feedback on the customer experience, shape the company brand, and carry the company’s reputation daily, it’s critical that CEOs keep the feedback loop between themselves and those on the front
Deskless
Why Every Employee is Now Generation AI
Written by Gary Gould, WorkBuzz CMO
Employee Engagement
WorkBuzz Live! 2024 Brings HR Leaders Together to Shape the Future of Real-World Insights
Bringing together 150+ HR leaders from 100+ organizations, WorkBuzz Live! 2024 explored how generational diversity and AI will impact frontline workers.
Deskless
Why Strong Onboarding is the Secret to Keeping Frontline Workers Happy—and Why So Many Companies Get it Wrong
If you’ve ever started a job in retail, hospitality, or manufacturing, you know that those first few days can set the tone for your entire experience. But all too often, new hires are given a quick tour, handed some paperwork, and expected to dive right in. For frontline workers, where roles are fast-paced and demanding, this rushed introduction can leave them feeling unprepared and overwhelmed—and it's a big reason why turnover is so high in these industries.
Employee Engagement
WorkBuzz and Velocity Partnership Helps U.S. HR Leaders to Transform Frontline Worker Experience
This partnership enables U.S. organizations to delve deeper into their employee experience and drive cultural transformation.
Deskless
The Secret to Retaining Deskless and Frontline Workers? The Most Successful CEOs Say It’s All About Recognition
Article updated on 20 November,
Employee Engagement
WorkBuzz CEO Invited Back to the U.S. Embassy in London for Private Event
Chosen as one of 15 standout scale-ups by the U.K. Government's Department of Business and Trade, WorkBuzz is invited back to the U.S. Embassy.
Employee Engagement
WorkBuzz Launches New Brand Identity
We are excited to unveil our new brand identity, one that more accurately represents our visions and values.
Employee Engagement
WorkBuzz Chosen for Prestigious U.S. VIP Trade Mission
WorkBuzz CEO and Founder, Steven Frost, attended the pre-SelectUSA Trade Mission event at the U.S. Embassy in London in advance of the upcoming U.S. VIP Trade Mission in Washington, D.C.
Employee Engagement
WorkBuzz and Personal Group Join Forces to Reach More Deskless Workers
The WorkBuzz survey platform is now available on Personal Group’s Hapi app, enabling more deskless workers to provide feedback and have their voices heard.
Manufacturing
3 key people challenges in the manufacturing industry – and how to fix them
The manufacturing industry is known for its complex workforce challenges, which continue to evolve with technological advancements. Today, HR professionals in the manufacturing industry are facing a plethora of major challenges, some of which require timely solutions.
Employee Engagement
How to reach and engage deskless employees in the manufacturing industry
There are unique employee engagement challenges for the manufacturing industry, not least due to the large number of difficult-to-reach, deskless employees. Organizations in this sector must use innovative strategies to ensure their workforce is engaged, motivated, and productive.
Employee Engagement
5 ways to improve employee engagement in the manufacturing industry
Employee engagement is essential for any successful organisation, and the manufacturing industry is no different. It helps create a positive working environment and aligns employees’ goals with those of the organisation, amongst other benefits:
Employee Engagement
The secret to engaging deskless employees
By Ian Barrow, Senior Employee Experience Consultant – this article first appeared in The HR Director .
Deskless
5 of the best ways to retain your deskless employees
Your employees are your Everyday Heroes . They’re your difference-makers, so it’s vital you keep hold of them – but, especially when they work in ‘deskless’ roles, they can be difficult to reach and engage.
Wellbeing
Prioritising the wellbeing of your people, wherever they work
As the way we work continues to evolve–whether through remote setups or in environments where 80% of the world's workforce is deskless – prioritising employee wellbeing is more crucial than ever. You know that when employees feel supported, both physically and emotionally, their engagement and performance thrive, and so building a culture that nurtures their health–mentally, emotionally, and physically–is key to creating an environment where people can do their best work.
Health & Safety
3 key people challenges in the health and social care industry – and how to fix them
The health and social care industry faces unique people challenges, with caregivers required to be both business-savvy while maintaining a caring, human side when interacting with residents and patients.
Leisure & Hospitality
3 key people challenges in the leisure and hospitality industry – and how to fix them
The leisure and hospitality industry is a fast-paced, dynamic environment that requires employees to have both creative and professional skills. Unfortunately, this can lead to the emergence of various people challenges such as high turnover, lack of motivation, difficulty in training and more – indeed, a recent Gallup survey found that only 35% of employees in the leisure and hospitality industry say they’re engaged.
Leisure & Hospitality
How to reach and engage deskless employees in the leisure and hospitality industry
There are unique employee engagement challenges for the leisure and hospitality industry, not least due to the large number of employees working in front-of-house positions or in other ‘deskless’ roles not based in head office. Organisations in this sector must use innovative strategies to ensure their workforce is engaged, motivated, and productive.
Leisure & Hospitality
5 ways to improve employee engagement in the leisure and hospitality industry
Employee engagement is a critical factor in the success of any organisation, including those in the leisure and hospitality industry. And, with more than 80% of employees working outside of an office setting – from food and beverage preparation to cleaning and maintenance – it’s vital such organisations take active steps to improve engagement with all their people.
Employee Engagement
3 key people challenges in the retail industry – and how to fix them
The retail industry is undergoing a massive shift, with rapid technological advancements and changing consumer behaviour asking serious questions of those operating in this space. Leaders and HR professionals are facing a multitude of people challenges that must be addressed to remain competitive in this ever-changing landscape.
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