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Blogs & News

The latest thinking, advice and news

Practical advice, product news and fresh HR thinking from our People Scientists and the wider WorkBuzz team.

Deskless worker in action Employee Engagement

How AI helps HR listen to deskless workers

Deskless workers make up the majority of the global workforce (comprising over 80%), yet they’re often the hardest group to reach, hear, and support. In sectors such as retail, hospitality, logistics, healthcare, and construction, employees don’t sit at desks, they don’t have regular email access and they often work across shifts or in distributed locations.

Feb 9, 2026 WorkBuzz
Two men looking through equipment working near a road Employee Engagement

Employee listening for deskless workers: how to measure employee engagement

If you have a large population of deskless workers in your business (think retail, hospitality, engineering) you might not think that employee listening is as applicable to them. No desk, no company email address, and often little time to spare in front-line or customer-facing roles means these employees sometimes get overlooked.

Jan 31, 2026 WorkBuzz
A manager in conversation with a small group of deskless employees in their real working environment. Employee Engagement

How managers can communicate better with a deskless team: five examples

In WorkBuzz’s People Priorities 2026 research , we reported that employees want transparency, clarity, and openness from leaders. They want managers who genuinely understand their roles, the challenges they face, and who listen to their feedback. At the heart of all this is effective internal communication. But when it comes to deskless workers how can you ensure your comms strategy still reaches everyone equally?

Jan 26, 2026 WorkBuzz
A group of deskless workers together, including a nurse and firefighter Employee Engagement

Why employee engagement benchmarks for deskless workers should matter to CEOs

How many levels of employees span the gap between the CEO and front line workers? In typical organisational structures, there are likely to be five or even six layers between the leader and the company’s customer-facing employees. Given that front line employees are in a position to provide lightning quick feedback on the customer experience, shape the company brand, and carry the company’s reputation daily, it’s critical that CEOs keep the feedback loop between themselves and those on the front

Jan 20, 2026 WorkBuzz
A man in a hi-vis jacket and hard hat stands looking at his tablet, with an orange and black robot machine to his left, as seen on the WorkBuzz website. Deskless

Why Every Employee is Now Generation AI

Written by Gary Gould, WorkBuzz CMO

Nov 18, 2024 WorkBuzz
The WorkBuzz team standing on a stage, smiling at the camera, with the WorkBuzz Live! 2024 logo on a projector screen in the background. Employee Engagement

WorkBuzz Live! 2024 Brings HR Leaders Together to Shape the Future of Real-World Insights

Bringing together 150+ HR leaders from 100+ organizations, WorkBuzz Live! 2024 explored how generational diversity and AI will impact frontline workers.

Nov 11, 2024 WorkBuzz
Male care worker in a blue top smiles down at his patient who he is pushing in a wheelchair. As seen on the WorkBuzz website. Deskless

Why Strong Onboarding is the Secret to Keeping Frontline Workers Happy—and Why So Many Companies Get it Wrong

If you’ve ever started a job in retail, hospitality, or manufacturing, you know that those first few days can set the tone for your entire experience. But all too often, new hires are given a quick tour, handed some paperwork, and expected to dive right in. For frontline workers, where roles are fast-paced and demanding, this rushed introduction can leave them feeling unprepared and overwhelmed—and it's a big reason why turnover is so high in these industries.

Nov 7, 2024 WorkBuzz
Two men and one woman standing together in front of a dark skyline Employee Engagement

WorkBuzz and Velocity Partnership Helps U.S. HR Leaders to Transform Frontline Worker Experience

This partnership enables U.S. organizations to delve deeper into their employee experience and drive cultural transformation.

Oct 21, 2024 WorkBuzz
Person reading a magazine featuring Richard Branson, holding a black '80/20' mug, symbolizing leadership and business growth as seen on the WorkBuzz blog. Deskless

The Secret to Retaining Deskless and Frontline Workers? The Most Successful CEOs Say It’s All About Recognition

Article updated on 20 November,

Oct 10, 2024 WorkBuzz
WorkBuzz CEO Invited Back to the U.S. Embassy in London for Private Event Employee Engagement

WorkBuzz CEO Invited Back to the U.S. Embassy in London for Private Event

Chosen as one of 15 standout scale-ups by the U.K. Government's Department of Business and Trade, WorkBuzz is invited back to the U.S. Embassy.

Sep 23, 2024 WorkBuzz
The WorkBuzz team celebrating in the office, wearing branded sweatshirts, surrounded by balloons. Employee Engagement

WorkBuzz Launches New Brand Identity

We are excited to unveil our new brand identity, one that more accurately represents our visions and values.

Jun 19, 2024 WorkBuzz
WorkBuzz CEO in a suit in the U.S. Embassy building in London with an official seal on the wall behind him. Employee Engagement

WorkBuzz Chosen for Prestigious U.S. VIP Trade Mission

WorkBuzz CEO and Founder, Steven Frost, attended the pre-SelectUSA Trade Mission event at the U.S. Embassy in London in advance of the upcoming U.S. VIP Trade Mission in Washington, D.C.

Jun 13, 2024 WorkBuzz
A deskless engineer with name tag and hi-vis in factory using a mobile phone Employee Engagement

WorkBuzz and Personal Group Join Forces to Reach More Deskless Workers

The WorkBuzz survey platform is now available on Personal Group’s Hapi app, enabling more deskless workers to provide feedback and have their voices heard.

May 29, 2024 WorkBuzz
factory workers on a factory floor use machines to help them work Manufacturing

3 key people challenges in the manufacturing industry – and how to fix them

The manufacturing industry is known for its complex workforce challenges, which continue to evolve with technological advancements. Today, HR professionals in the manufacturing industry are facing a plethora of major challenges, some of which require timely solutions.

Feb 23, 2024 WorkBuzz
Two workers in hardhats are looking at an iPad as lights shine in front of the camera Employee Engagement

How to reach and engage deskless employees in the manufacturing industry

There are unique employee engagement challenges for the manufacturing industry, not least due to the large number of difficult-to-reach, deskless employees. Organizations in this sector must use innovative strategies to ensure their workforce is engaged, motivated, and productive.

Feb 15, 2024 WorkBuzz
a person presses buttons on a machine at a manufacturing plant Employee Engagement

5 ways to improve employee engagement in the manufacturing industry

Employee engagement is essential for any successful organisation, and the manufacturing industry is no different. It helps create a positive working environment and aligns employees’ goals with those of the organisation, amongst other benefits:

Feb 2, 2024 WorkBuzz
The secret to engaging deskless employees Employee Engagement

The secret to engaging deskless employees

By Ian Barrow, Senior Employee Experience Consultant – this article first appeared in The HR Director .

Jul 24, 2023 WorkBuzz
Two men in a warehouse are looking at a clipboard Deskless

5 of the best ways to retain your deskless employees

Your employees are your Everyday Heroes . They’re your difference-makers, so it’s vital you keep hold of them – but, especially when they work in ‘deskless’ roles, they can be difficult to reach and engage.

Jun 13, 2023 WorkBuzz
a woman smiles and gestures at her laptop Wellbeing

Prioritising the wellbeing of your people, wherever they work

As the way we work continues to evolve–whether through remote setups or in environments where 80% of the world's workforce is deskless – prioritising employee wellbeing is more crucial than ever. You know that when employees feel supported, both physically and emotionally, their engagement and performance thrive, and so building a culture that nurtures their health–mentally, emotionally, and physically–is key to creating an environment where people can do their best work.

Jun 8, 2023 WorkBuzz
a healthcare worker smiles towards something in the distance Health & Safety

3 key people challenges in the health and social care industry – and how to fix them

The health and social care industry faces unique people challenges, with caregivers required to be both business-savvy while maintaining a caring, human side when interacting with residents and patients.

Jun 7, 2023 WorkBuzz
a coach stands over his football team as they are sat on bench Leisure & Hospitality

3 key people challenges in the leisure and hospitality industry – and how to fix them

The leisure and hospitality industry is a fast-paced, dynamic environment that requires employees to have both creative and professional skills. Unfortunately, this can lead to the emergence of various people challenges such as high turnover, lack of motivation, difficulty in training and more – indeed, a recent Gallup survey found that only 35% of employees in the leisure and hospitality industry say they’re engaged.

May 19, 2023 WorkBuzz
a waitress wearing a navy apron holds her pen and notepad out ready to take your order Leisure & Hospitality

How to reach and engage deskless employees in the leisure and hospitality industry

There are unique employee engagement challenges for the leisure and hospitality industry, not least due to the large number of employees working in front-of-house positions or in other ‘deskless’ roles not based in head office. Organisations in this sector must use innovative strategies to ensure their workforce is engaged, motivated, and productive.

May 19, 2023 WorkBuzz
a woman holding fresh towels in a clean hotel room smiles at the camera Leisure & Hospitality

5 ways to improve employee engagement in the leisure and hospitality industry

Employee engagement is a critical factor in the success of any organisation, including those in the leisure and hospitality industry. And, with more than 80% of employees working outside of an office setting – from food and beverage preparation to cleaning and maintenance – it’s vital such organisations take active steps to improve engagement with all their people.

May 19, 2023 WorkBuzz
In a supermarket one staff members stacks oranges and smiles at the camera while another staff member carries a tray of oranges behind her Employee Engagement

3 key people challenges in the retail industry – and how to fix them

The retail industry is undergoing a massive shift, with rapid technological advancements and changing consumer behaviour asking serious questions of those operating in this space. Leaders and HR professionals are facing a multitude of people challenges that must be addressed to remain competitive in this ever-changing landscape.

Apr 20, 2023 WorkBuzz